Nowhere are coworking spaces in Mérida, Yucatán. Located in the second floor of a community mall, its concept stems from a unique place outside of reality. But it’s also a wordplay on being “here and now”. The brand is based on two concepto: the Theory of Special Relativity and the philosophy of Mindfulness The illustrations are friendly and futuristic, combining the community aspect with a sci-fi undertone. The brand’s symbol, a compass star, along with the coordinate system graphic elements reference the concept of space.